5 tips for promoting your work without feeling salesy or cringe

278. I share five mindset shifts that help creatives and business owners market their work with more confidence and less cringe, so they can get more eyes on their work and make more money.

i talk about:

👀  selling to your yeses instead of trying to win over the nos

👀 invite people to the party

👀 you're helping, not persuading

👀 you are not annoying or bothering your yeses

👀 you can do it scared.

this episode is for anyone who wants more sales, more clients, or more eyes on their work. 

listen wherever you get your podcasts or go to itstammiebennett.com/podcast

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i can help you feel better and get more done when you work with me 1:1. i'll help you figure out a meaningful goal, we'll create an action plan and i'll help you get unstuck all along the way. you don't have to go it alone, and you don't have to burn yourself out!

 
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Transcript

Welcome And What We’re Solving

SPEAKER_00 0:00

Hey, welcome to the Tammy Bennett Show, the podcast for people who want to feel better and get shit done. It's me, Tammy Bennett, life and business coach, and I'm here to share bite-sized episodes full of mindset tips and practical strategies for setting goals and overcoming goblins like procrastination, perfectionism, and overthinking so you can get more done without all that nasty self-talk. And sometimes I just share personal stories about my experience that won't be talk full of tips, but they will help you feel less alone and probably a lot more normal. This is gonna be fun. Hey friend, welcome back to the Tammy Bennett Show. This is episode 278. And today I'm talking about mindset tips for creatives and businesses. So basically, this is for you if you want more eyes on your work or you want more sales or you want more clients, you want more opportunities. So we're gonna be talking, well, I'm gonna be talking about some things that will help you kind of get out of your own way and put yourself out there more consistently and without like so much cringe factor and without feeling salesy. I really like helping people grow their businesses by putting themselves out there. And so I might use the terms marketing or promotion or offer, um, sales, kind of all I might kind of use them interchangeably because basically I'm talking about what kind of mindset do you need to go out there and tell people about you or your work in a way that they will want what you have, right? So they will say yes to your offer or they will hire you or they will buy your products or they will say, Yes, I want to represent you and your book. This is for product-based businesses, service-based businesses. This is for anybody who wants more exposure, more opportunities. So this might be if you are a teacher or a speaker and you want more gigs, or maybe you want more attendees at your workshops. Maybe you want your art to be in more juried shows or more galleries, or maybe you are a writer and you want um your work to be picked up by an agent or an editor or a publisher or you want to win a writing contest. So this isn't just about selling a product or a business. This is about you putting your work into the world and having people do what you want them to do with it, right? So um, this is actually my second time recording this podcast today. The first one, I was all over the place. We are going through a lot over here in the Bennett house, most of it really good, but also a couple stressful things. I'll probably share lots about those other stuff on another time. But I'm a little discombobulated. So um, yeah, my this this is the second go-around. I just had to like scrap the whole thing and start over. Yeah, that's here, that's what I'm doing. That's your little behind the scenes. Is I spoke for 27 minutes and then I was just like, this is terrible. It's not even salvageable. I'm gonna start over again. So um, okay, so let's talk about why I wanted to talk about this today. So last episode was all about mindset and how it can make such a big difference in people's lives. And I used uh runners specifically as my examples, and that felt really fun. And I also, though, love to work with creatives and creative business owners, and I love to help them get more eyes on their work. I work with a lot of creatives, so I work with several product-based businesses, and we work on their mindset uh in terms of things like helping them choose uh which products they want to release or how they want to do uh product releases, talk about their marketing and showing up online and how they're going to talk about these products and how they're gonna increase sales. And they are having um really big sales months right now. So I keep getting emails from these people with um, you know, product launches and updates and biggest sales months of the past years, and so it's just really fun. I also work with several writing clients right now, um, and they are writing and completing novels, short stories, screenplays, um, speech competitions, and they are entering more contests and more and submitting their work to more places than ever before, and they're completing more writing than ever before. But, you know, so mindset goes into that too, where they aren't afraid to create work that they really love and that feels enjoyable and that feels really authentic, and then they aren't afraid to share it and to sign up for these contests and to send submissions, right? I also have several clients that are service providers and they uh we're working on mindset to help them figure out how to talk about what they offer, how to talk about how they help people, where they want to talk about it, how often they want to talk about it. We're working on finding the methods of marketing, whether it's in-person or networking or emails or direct mail or uh social media, right? We're talking about all the different ways and finding ways that feel comfortable to them because if you feel comfortable on a certain method of, you know, marketing and promotion and putting yourself out there, you're gonna show up to it more consistently. And really, that's kind of the name of the game is how can you consistently show up and talk about yourself in a way that makes people want what you have. So um I love working with these types of clients, and so I figured I would, you know, share some of the tips that I share with them with you. But before we do that, I just want to give you a little bit of my background in marketing so you know that I have walked the walk and I have put myself into really uncomfortable situations in order to grow my various businesses. And so I'm not just talking at you. I have I have been in the depths of getting rejections or crickets and uh still showing up over and over. So I graduated from the University of North Carolina with a degree in journalism and a focus on mass communication and marketing. Um, so I have a lot of background in that. Then I I'm skipping over some things. I'm just telling you about the the ones that really pertain to marketing and putting myself out there. But uh, I was a running coach and I owned a uh franchise of stroller strides, which is where parents can come with their babies in the stroller and they get a fitness workout. I was a fitness instructor, but I had to constantly put myself out there to get um more clients, more participants, because when the babies got old enough, they didn't want to stay in the stroller for an hour while their parents worked out anymore. It was actually, I'm gonna say moms, it was all moms that came, even though it was open to dads, but it was all moms. So I'm just gonna say moms. Um, but so I, you know, so the babies would get old enough and then they would squirm too much and not come in the stroller. So I was constantly having to find new moms that wanted to take part in these classes because it was kind of a high churn rate. It was kind of a quick um time until my current participants kind of aged out. And so I was always putting myself out there, um, local events and community centers, all the things. Then my husband and I owned a business, Bennett Running, uh, where we hosted races and camps and running events and track workouts and uh long runs and uh all different kinds of races, all different kinds of camps. And so I was constantly marketing our business there and constantly uh trying to find new members of the community that'd come and join us. So some of these events were paid and some of them were free. Um and I marketed them both equally because our goal was to just be um the the funnest place on earth to do uh to go if you wanted uh to run and have fun doing it. So lots of marketing there. I was actually really proud when one day uh one of the participants came up and said to me that I had great marketing emails because they were so clear and concise and they made him always want to come to our events. And I was like, yes, it was just such a good compliment. Um but I loved uh I loved being around the people and having more people there because it really was an instance of the more the merrier. Uh then I was in art licensing and I had several art licensing contracts. So that was where I create my art and then I would offer it to companies to license from me to put onto their products. So that involved me going to trade shows at the Javit Center in New York and standing there for three days. Uh, I don't remember if it was like eight or 10-hour days. It seemed like it was like 15-hour days, maybe it was only eight, but but standing there with my art, really trying to promote myself and make these connections and um sign some contracts for art licensing deals. And then after that, tons and tons of follow-up. So a lot of times with trade shows, the magic is in the follow-up, right? And so months and months spending sending portfolio and samples and emails uh to companies that I wanted to work with. So lots of outreach there. Then I started my own greeting card line, Tiger Pocket Press, and I was pitching myself to shops all across the US uh 50 to 100 times on most months. Um, and so my goal was to get into a hundred independent shops across the US, and I did that. I I wanted to do it in my first year. I think it took me like 13, maybe 14 months, but it was pretty close. But that required hundreds and hundreds of me putting myself out there and and offering and marketing my work. And now I am a life and business coach, uh especially focusing on mindset. And most of my clients are creative entrepreneurs growing their businesses. I work with all kinds of people though. And in that business too, I have had to put myself out there over and over and over. When I first kind of hung up my shingle about being a life and business coach, I talked about it on my podcast, but I also sent 134 emails to people from all walks of my life, from way back in the past to like more current times. And none of those turned into a client right away. It did help me, like the universe kind of knew that I was like really serious about this business, and it sent me a lot of other clients from other places. But so I know how it feels to send hundreds. Maybe if you combine all those, it had to be thousands of messages out there and offers and getting lots and lots and lots of no's or lots and lots of crickets. So I know how it feels, and I know that it can be scary uh to have those no's and to have the failure. It can also be scary to have the yeses. So when I was in my greeting card business, there were a couple stores I was scared to pitch to because if they said yes, it was going to be big, huge orders, like thousands and thousands of cards, and I didn't feel equipped or ready to package and ship those. And so there was actually a little bit of fear of success that got in my way sometimes. And I've seen that happen with my clients too. But anyway, I wanted to share those different businesses with you to just show that I have had to reach out and create sales and customers for myself. And I used to feel worried about what people would think of me and did they think I was being greedy or salesy, and a lot of times I didn't want to be seen, and um I had to go through a lot of stuff, um, a lot of fears, a lot of fears. And but now I've had thousands of hours uh on my own mindset and helping my clients with their mindset to be able to bring in um sales in my business and into their businesses, right? So I kind of see the same fears and the same kind of questions come up over and over. So I'm going to compile those into a list today and I'm gonna share some of these tips with you, maybe three, four, five tips that I'm gonna share with you today. And then I am going to in June, I'm gonna be hosting a group coaching program, uh, the accountability club kind of like marketing and promotion edition for anybody that needs a little help and support to put themselves out there. So all the tips I talk about today are just a tip of the iceberg of all the mindset that you might need if you are a creative or a business owner or you want more eyes on your work. So I'll talk about that for a few minutes at the end of the podcast if any of this is interesting to you. Let's see, where do I want to start? I want to start with tip number one. Sell to your yeses. I have a whole podcast episode about this. I did way back, I think it's episode number 70. Um, but what happens sometimes is you're so worried about the people who don't or might not love your product just as it is right now, that you sort of freeze and you forget that there are also people out there right now who might really want or really need what you have. They just haven't seen you yet or they don't know about your product yet. And so instead of focusing on, oh, all the people who might not like your marketing or they might not like you or they might not like your product, that's such a waste of time. There are always gonna be people who don't like your work no matter how good it is. There's eight billion people in the world, there's nothing anywhere that all eight billion people agree on, right? Or that all eight billion people like. And so we're not gonna spend any energy trying to change the mind of those who don't like or want or need what we have to offer. Instead, let's spend our energy on the people that do want what we have to offer. We're gonna talk to those people in your marketing and your outreach and your promotion. You're gonna, I want you to describe what you have to offer or what you do in a way that you would if you knew the person was gonna say yes. If they were already a guaranteed yes, how would you talk about your product or your service, right? How would you present your writing or your art if you knew that they were going to say yes to what you wanted them to do, right? So your goal, remember, your goal is not to have everyone like your stuff. That's not gonna happen. I love you so much, but it's not gonna happen. So we're just gonna like take that off the list of goals. Instead, your goal is to put yourself into the hands of the ones who want or need what you have. And that might just mean it's a numbers game and you're gonna put it out there and then you're gonna kind of evaluate and then you're gonna tweak and shift and just keep putting yourself out there over and over to make sure that it can have the opportunity to get into the right hands. Okay. And remember, when you put yourself out there, a no doesn't mean that your product is bad. It just might mean it's the wrong person that you gave the offer to, right? So if you're an orthodontist and you're handing out business cards for braces, if you have a new kind of braces and you're handing out your business cards and you hand one to kind of an elderly person and they say, no, thank you, it probably doesn't mean that you're a bad orthodonist, and it probably doesn't mean that your braces service sucks. It probably just means it's not the right fit client for you, that you would probably be better off handing out those braces business cards at a high school football game or a junior high game where there's teenagers that are more like the target audience for braces. So don't let it mean that just because somebody said no, that now you think that you're not the best provider or the best product, right? It probably just means it wasn't the right person at the right time. So think about how you are presenting your work and how you would present it. If you knew that the person was going to say yes, if you knew that this person was gonna be the exact right fit and they're gonna want or need your product or they're gonna want what you have to offer, how would you describe it? How would you put yourself out there? Probably a lot more confidently, probably a lot more excitedly, you're probably gonna be talking about the product in a way with love instead of like, oh, I don't know, I don't know if this person is gonna like it, right? A very different um energy and vibe that you are gonna be giving off. So that's the first tip. Sell to your yeses. You're gonna focus on the people who want and need what you have. The goal is not to have everybody like your product, the goal is to put your product out there enough so that the right people can see it. Okay. Then that brings us to tip number two. Invite them to the party. Don't just tell people that you're having a party and you have the snacks and a DJ. That's kind of rude if you tell them about the party but you don't invite them, right? That's like, look how much fun we're gonna have at the party. We're gonna have these delicious snacks, and this DJ's gonna come and they're gonna be playing some bangers. And then you're not like, and I want you to come, right? Rude. So what I see happen a lot of times is artists will put uh a picture of their art on Instagram, but they don't tell people that they created it, they don't tell people that it's for sale, and they don't tell people where they can buy it. It's kind of like, ooh, look at this pretty art, and then it's quiet. And you're not saying, and if you want this, you can have it. Click here to go to the website and buy it, right? So it's like sort of like you're putting a party and like you're talking about a party, but you're not inviting them to take part in it. So make sure that when you are talking about your work, you are also inviting them to the party. Invite them to take part. Tell them how and where and when they can say yes to you. How can they buy your product? How can they sign up to work with you? How can they get back to you if they want to represent you, right? Represent your art or your writing. How can they reach you if they want to say yes, you've won our contest? Make it really clear that you are inviting them to take part in what you have to offer and let it be uh easily found, right? So I always laugh at like the field of dreams. If you build it, they will come. That's only partially true. If you build it, they will come, but only after you tell them probably many times, how to get there, where to turn, where to pay admission, where to park, all the things, right? You have to tell them more specifically. So, you know, you might have this amazing art and you have this website with your art on it, and you're just kind of sitting back, like, okay, where are all the people that are gonna buy my art? Well, you have to tell them where your website is. You have to show your art out there in the world tons and tons and tons of times. And at the same time, when you're showing that art, you have to tell them where they can go to buy it, right? Here's my Etsy shop, here's my website link. So don't just show the art, you gotta tell them how they can buy it. Okay. So that was tip number two. Invite them to the party. Tip number three, you aren't there to convince, you are there to help. So so many times clients that I work with are like, I don't, I hate, like, I don't have the convincing energy. I hate trying to like change their mind and want to buy my stuff. I hate convincing. It's not about convincing, friend. You're there to help. So you might feel salesy because you think that you're having to convince somebody, you're having to twist their arm, you're having to persuade somebody that isn't interested. You might think that you're forcing them to say yes or that you're imposing. But first of all, remember, you're selling to your yeses, you're selling to someone who's interested, right? So we don't even need to get to the fear of they might not want it, because remember, you're in the mindset where people want this, right? You're gonna talk as if everybody, you're gonna talk as if the people that are seeing your offer that they want what you have, right? So remember, first you're selling to someone's interested, and so now you're thinking, this is just kind of a trade, right? You're giving them something that they want or that they need, and they give you money for it. So you are gonna tell them how you can help them. You're gonna tell them what is the lasting impact, how does it change their experience? How does it bring them joy or peace, right? We don't always have to help save lives or change someone's lives. Sometimes what you have to offer is just a couple moments of them having joy when they look at your art or when they read your screenplay or when they see your work on a movie, right? So you're just making an offer to help. Hey, do you want help with that? And they get to choose if they accept it or not. You're not imposing, you're not forcing. They are full grown-ass adults who are autonomous and they have their own minds and they get to decide if they want to buy from you or not. No, yes, there are manipulative um marketing tactics out there. I don't teach those and I am not talking about those. So I am assuming that you are not using like predatory manipulative tactics. We're just talking about like just talking about your product in a way that helps people. So I'm gonna give you one example. Um, I many, many years ago when I was starting my coaching business, I had already had my podcast for a year or so, I think. And I had a friend who wanted to meet me for coffee to pick my brain about starting a podcast. And so we met and he was giving me all of his great ideas for podcasts that he wanted to do. And then I kind of was like, okay, well, which one are you gonna do? And he was like, Oh, I don't know. I just, I have so many, you know, I just get my own way. I'm not sure. I'm not sure if I could do it. I, you know, I wish I could have somebody that could help me get this started. And I just remained quiet because I thought he already knows that this is basically what I do. He knows that I'm a life and business coach. He knows that I help people get their projects off the ground, and he's not asking me directly to help him. And so I didn't want to feel salesy or pushy or imposing. I didn't want, uh, I just didn't, I felt icky about saying, like, oh, I could help you. That's literally what I do for my job. And so I didn't offer. And he just kind of had this sad look. There was just kind of a quiet moment in the conversation, and then we wrapped up pretty soon after that. And on the drive home, I was like, I'm kind of an asshole for not offering to help somebody that clearly wanted help. And he didn't have to say yes, but I could have made the offer. And I want to be a person in the world. My personal values are that I am a helpful person. I want to help people. I especially want to help people do uh the things they want to do in their life. I want to help them achieve their goals, right? And so here I was. He was maybe roundaboutly uh asking for help, but he was saying he wished there was someone in the world that could help him get a podcast off the ground and I didn't offer to help. And on the way home in the car, it felt like that was like if I saw somebody fall down on a sidewalk and knew that they might need help getting up and I didn't offer it, right? So it just felt really crappy to me and really upsetting that I didn't offer to help somebody because I was worried about my own feelings of like, oh, but what will he think? Will he think I'm being salesy? Because I was so in my own head about it, I didn't offer to help. And as far as I know, he has never started that podcast. And so I kind of made a promise. This was on January 22nd of many years ago, I made a promise to myself that if I saw somebody that was expressing a need that I could help with, that I would try to help. And so that has really changed my whole kind of philosophy on uh marketing and promotion is that if somebody out there is needing help or expressing a need or a want for help, that I would at least offer it. They don't have to say no. It's okay if they say no. I might not be the right person to help them, but at least I can offer because I feel good about myself as a human for offering help when somebody needs it. So think about your work and what you have to offer people as being helpful. And it's so much easier to put yourself out there if you truly think that you are helping someone rather than if you think that you're asking them for money. You're not asking them for money, you're offering help. And if they want it, then maybe there's a trade that they give you money for that help, but it is a fair trade and they are deciding if they want to do it or not. You are not, you're not forcing them to do it. Okay. So even if you are um, you know, sometimes I'll have people that are artists or writers and they're like, yeah, but my work doesn't really help people, but it does. I go to movies and I watch a lot of Netflix movies and I read a lot of books because I want to escape my life for a few minutes. Not that my life is terrible, but just I want a different change of scenery. I want to experience human emotion and beauty and conversation and language and art and fashion. I want to experience those for a few minutes and just, you know, go to a different place, you know, see a different country through the eyes of someone in a book. And so it's incredibly valuable and helpful to have exposure to art and the arts, right? So if you're thinking, you know, I'm not a doctor, I'm not helping change anybody, like saving people's lives, yeah, you are. So you got to get really clear on how do you help people, how are you offering help and then do your marketing that way and promote yourself that way, but really get into that, like let it click in about how you're helping them. Okay, number four, you are not annoying. You're not annoying, you're not bothering them. Humans are so focused on themselves. And then when we put a message out there, when we put an offer out there, an offer out there, we think that everyone is seeing it, right? We think that if we put it out three days a week that they're seeing it and they're like, oh my gosh, why is Tammy putting an offer out three days a week? Nobody is doing that. Nobody's paying that much attention to you, friend. I love you so much, but I'm just gonna tell you, nobody's paying that much attention to you. So when you think that it's, you know, time to put out another marketing message, your brain might say, wait, people are gonna get annoyed at me. They're gonna think I'm bothering them. Or let's say if you're doing a follow-up, let's say that you've sent your samples to somebody and they expressed interest and now you're following up to see if they want to place an order. You're not bothering them. You're helping them, you're reminding them. Okay. So, you know, I remember when I started out in art decades ago, I remember something on the internet was like, you should post 20% of your own stuff and 80% of other things. And I offer to you to question the truth or the usefulness of that. Do you really want to spend your time and energy directing people to other stuff 80% of the time? That feels like a lot to me. You might decide to do that 100% fine. But I know for me, that seems like I'm spending a lot of energy pointing people to other places. So I don't have that 80-20 rule. But if that makes you feel good, then absolutely do that. But I just want you to question the truth or the usefulness of that. So when I started my coaching business and for the first several years, um, this isn't as true anymore just because I don't know how I feel about social media right now and spending my time on it. But at the beginning, I literally was posting an offer almost every single day. I had so many clients. And it was funny because a lot of the clients that I had were trying to grow their businesses and they were like, I don't want to put out too many offers. I don't want to put out offers every day. They, you know, I feel salesy, I feel feel like it will bother people. And I was like, Do you feel like I put offers out every day and bother people? And they were like, No. And I'm like, Well, I do. And you signed up with me and you saw some of those and you didn't get grossed out and you still signed up with me, right? And so I think that we we overestimate how many of our outreach is actually seen by people and remembered by people. Nobody's out there with a tally and a hash mark sheet putting down every time they see you put out marketing. It's not happening. So stop thinking that you're bothering people by putting out your marketing a lot. As you know, it is a really crowded space online, right? You're bombarded with thousands and thousands of messages every day. So nobody's remembering how many times they saw you post. Um, there's, you know, all these statistics out there and it changes from year to year. But last I've heard it's around 17 times that someone needs to see your work before they're ready to buy or ready to say yes, right? And then there's another stat out there that due to the algorithms on social, people see fewer than 10% of your posts. So I don't know if those are true. I'm not a math wizard. I'm not here to spout a bunch of numbers, but just think about this on like a general sense. If they're only seeing fewer than 10% of your posts, how many times are you going to have to post for them to be able to see it 15 or 17 times before they're ready to say yes? A lot, right? So don't let that discourage you. That's supposed to be encouraging. It's just a numbers game. You're just gonna keep putting yourself out there, okay? You're just gonna keep showing up. You're not bothering them, you're just helping them get that kind of recognition so that when they're ready to buy, they know where to go. So obviously I'm simplifying here, but the point is it's unreasonable in today's world to expect people to sign up with you after posting one time or two times, right? You gotta post a lot, a lot, a lot, a lot, a lot. And I don't mean just on social media. You might have other ways that you want to put yourself out there, but maybe it's um direct mail, maybe it's old school, snail mail, maybe it is uh newsletters or putting yourself out there at networking events or going to coffee chats, or maybe it's submitting to a hundred contest. But the point is it has to, you have to do it way more than you think you should, or way more than you want to, probably. Okay. So it's not annoying, it's just mandatory to cut through some of the noise. Now let's talk about emails. A lot of people are scared to send a ton of emails. I had one mentor kind of teacher that was in some marketing class that I took a long time ago. And they were like, you gotta just email people until they buy or they unsubscribe. And that might sound scary to you, but it's actually beneficial because if they're unsubscribing, that means that they probably were never going to buy from you. And it didn't, you it's a waste of space kind of to have them on your email list, especially if you have email lists that you have to pay for every subscriber. Um, let's clear the list of the people who are never going to buy from you. They're not interested. We're not talking to the no's, remember? So let's just move them out of the way so we have more room to put those yes people, the people that want what you have, or the people that are still on the fence and they're like, I think I might want to buy this, but I'm not sure yet. And they stay on your newsletter. So keep sending your emails until they buy or subscribe or unsubscribe. And unsubscribes are okay. It just means you're clearing that spot for somebody who's going to be a yes. Okay. So remember, your job is not to get everyone to like you, your job is to put yourself in front of the people who want what you have to offer. Okay. So one other one other thing I'll say about that is brains like comfort and familiarity. So by you putting yourself out there over and over and following up, you are making yourself and your business more familiar to the people. So their brains will let them buy for you, from you, right? You become familiar to people by showing up over and over and over. And yes, there may be a couple people that are like, I've had enough, I don't want that anymore. So they unfollow you or unsubscribe, but they weren't gonna buy from you anyway. So you're not losing customers, you're just losing people that were a no and we're not selling to the no's, remember? So that was the fourth tip. You're not being annoying, you're just reminding them and you're helping them be familiar. Last tip for now, you can do it scared. You don't have to wait until you're not scared. You can if you want, but chances are you're never gonna feel totally 100% good about putting yourself out there. There's always gonna probably be some kind of little fear, some kind of hesitation, some kind of resistance. You can do it anyway, and I want you to do it anyway. The first time is the scariest for sure. The second is the second scariest, but it gets easier. You'll see that you don't die, that you don't get hurt. You may feel uncomfortable or squirmy, but it's not gonna last more than 10 minutes, probably. There's some research out there that says that if you're really feeling a feeling, you really feel it deeply for 15 minutes or less, right? You're not gonna feel it for that much longer if you're really present and feeling the feeling. I don't know if that's totally true. I just know that that's something that I've read. Um, but the the fear will pass, you will see that you're okay. I think a lot of times it's a kind of a numbers game. So the more that you put yourself out there, yes, the more no's that you're gonna get, but you're gonna get more yeses too, and you're going to see that it hurts less and less and less, and it feels a lot less uncomfy. So when I was sending 50 to 100 of my uh my cards and my catalogs, there were so many crickets and so many no's that it didn't even phase me because I was so excited about those few yeses that I got that I was like, yes, I got a few orders, I gotta fill these orders, I gotta really please these customers, I'm gonna put them on my list to do follow-ups so I can, you know, keep them as a customer. I'm gonna ask how they're doing, ask if there's anything else that they need. I was so focused on providing for my yeses and giving them the love and the care that I want to give all to the to all the people. I was so busy giving love and care and paying attention to my yeses that I didn't even have any energy left to worry about those people that were crickets or that were no's. Okay. So you can do it scared. The more you do it, the less scary it will feel, and the more exciting it will get because you're gonna start getting yeses. If you put yourself out there enough, you're going to get some yeses, and it's really fun, and that can give you some momentum to keep going, okay? So you can do it scared. So now I just want to talk for a minute about the group coaching program that I'm gonna have in June. If you have no interest in this, you can turn it off. But I'm gonna assume that you're still listening because you're a yes, right? Selling to the yeses. Um, but for real, I am gonna have an accountability club in June. It's gonna go about six weeks to all of June and part of like the first half of July. And it is going to be the place for you if you don't feel like your marketing is good enough if you don't have if you don't have a lot of confidence in putting yourself out there, right? For whatever reason. Maybe you're not confident in your message and you want to be able to write it better, or you're not confident in showing yourself online and being visible. Maybe you're not confident in um what you like how you help people. Maybe you aren't, maybe you just aren't comfortable putting yourself out there. Maybe it feels icky to you, maybe you feel salesy or graspy, right? I'm going to help you with all of those things inside of this group program. So we're gonna have some lessons on you getting ready to put yourself out there. Uh, so I'm gonna give you some lessons, I'm gonna give you some coaching. Uh, I am also, there's gonna be co-working calls. So we are going to work together on pitches or offers or marketing. And then at the end, we're going to hit send or publish together. You are going to be publishing, sending, hitting, submitting, um, you know, all whatever. You're gonna be putting yourself out there many times during this group. So if you're feeling like, you know, you want to get to the top of that high dive and do the scary thing and put yourself out there, but you just need a little help, we are going to help you, right? This group is going to help you take that leap and put yourself out there several times. So we're you're gonna have coaching, you're gonna have lessons. I'm gonna help you when you get stuck or when you feel afraid. We are gonna have co-working calls where we work on the pitch together and then we send it together. We're gonna have pitch parties where we all send things at the same time. We are going to have, you're gonna have a space for feedback. So let's say that you have an email newsletter that you want to go out and you want us to just kind of look over it and to give you feedback on if it's like, you know, effective marketing, we will give you feedback on that in the group. Um, there are going to be, you're gonna, you're gonna, I'm going to help you find out what method of like marketing and promotion feels good to you. So maybe it's not social media at all. Maybe it's something totally different. I'm gonna help you feel find out what feels good to you because if you are doing something in a way that feels good to you, you're gonna do it more often. And the more often we do it, the more success we're going to get, right? I'm gonna help you feel really confident in what you have, what you're offering. I'm gonna help you feel confident in your art or your writing or your service that you're providing. And when you feel really confident about what you have to offer, it's way easier to offer it because you know it helps somebody, right? So all the things that I talked about in this podcast and so many more, I'm going to help you with. So at the end of this six weeks, you are going to have put out, you're gonna have so much more confidence in yourself, in your work, in what you have to offer, and you will have put out many, it how many is up to you? Um you will have put out many offers and and promoted yourself many, many times out there in the world. And so we do this in a fun kind of accountability way where after the first two weeks of lessons and coaching, then you are uh each participant is gonna come up with their own list of like marketing and promotion tasks. So maybe one person might want to do a bunch of emails, maybe somebody else might want to do some reels on Instagram. You get to decide, and we're gonna talk about it, and I'm gonna help you, but you're gonna have your list on what you're gonna work on for the next four weeks. And so then during those four weeks, those are your that's sort of like your task list. And at the end of every week, you have to report to me. I mean, you don't have to, but like, you know, I ask you to report to me on what you accomplished, and you're gonna be put on teams and you're gonna get points for the things that you accomplish, and it's gonna be a team competition, and that really helps just help you feel not so alone. It gives you uh so much support, it helps you want to show up, it kind of gives you that external accountability. Um, and so it helps you get it done, and we're gonna do it together, and it's gonna be so fun. And so if you have any interest in this at all, I want you to go to it's tammybennett.com and on there you'll see accountability club at the top, and you can read more information about it. You can see the dates and the times of the calls, and you can sign up for the wait list uh because the doors um the signups are going to start uh pretty soon, like in the next week or two. I'm recording this on May 7th. Uh so in the next week or two, the signups are gonna be open, and I really would love you to join us. Um, I want you to feel good and happy and light and confident and not too afraid to put yourself out there. I really want to help you make more money in your business or get more eyes on your work or get more clients, get more opportunities, whatever that goal is for you. And I'll help you figure out that goal inside the group. So go to it's TammyBennett.com and then find at the top where it says accountability club and then find out all the information and get on the waiting list. I would love to have you in there. It's gonna be so fun. All right, thank you so much. I hope this episode helped you a lot. I hope that you will try one of these tips. Thank you so much for being here for this episode of the Tammy Bennett show. Now go out there and show up for yourself. Friend, if you liked what I talked about in this podcast and you want a little help applying it to your life so you can feel better and do more of what you want, you're gonna love working with me one-on-one as your coach. I will help you with strategy and mindset so you can figure out what you want, make an action plan, and I'll help you get unstuck all along the way. Go to it's tammybennett.com forward slash coaching and schedule a discovery call with me to see if we are a good fit to work together. Hey, loyal podcast listener. Thank you so much for listening to this episode all the way through to the end. Okay, your secret challenge today is to go find me on Instagram. My Instagram handle is it's Tammy Bennett. And then I want you to find the post that corresponds to this podcast episode and leave me an emoji with eyes or like a spotlight or magnifying glass, something that shows um visibility, because I want to know that you listened to this podcast episode and you know how to have the mindset to get yourself more visible, right? To put yourself out there into the world. And bonus points, if you want to tell me which of those tips that you are going to try in the next day or so, or which tip you already have put into practice, um, I would love to know what of these tips resonated with you and which ones feel exciting for you to try. So I'm kind of giving you a lot, I'm kind of giving you a lot of homework. But all you have really have to do is just leave me an emoji that means visible to you to let me know you listened to this episode and that you're going to try to be more visible in your life or your business. And I am cheering you on. Thanks for being here, friend.